Dedicated leader.
My 5 years of experience implementing retail strategies and managing teams allows me to bring my passion for building successful brands to teams that value hard work and forward thinking.
Education.
Since 2017 I have been working to hone my skills as an effective marketer. My efforts resulted in a consistently high GPA, consultation opportunities and awards.
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Schulich School of Business York University
Master’s Degree: Marketing (Candidate)
Toronto, Ontario, September 2021 - August 2022• Refining skills in project management, market research, data analysis/visualization and consumer insights
• Consulted for Mandarin Restaurants to create an Integrated Marketing Communications Strategy for 2022
• Achieved cumulative 8.4/9 GPA for Fall/Winter terms
Toronto Film School
Diploma: Marketing for Fashion and Entertainment
Toronto, Ontario, January 2018 - June 2019• Attained a 4.0 GPA with 90% or higher in Merchandising Math, Consumer Behaviour & Financial Management
• Placed 1st in Capstone competition by designing and implementing successful marketing strategy for Mesfn Play
• Winner of Creativity in Business Award for academic achievement at graduation
Western University
Bachelor of Arts: Archaeology & Biological Anthropology
London, Ontario, September 2014 - December 2017• Co-authored Zooarchaeology major research paper using Microsoft Office for analysis and visualization of results
Experience.
From content curation to e-commerce optimization, executing expansion strategies and more, my work experience further exemplifies my skill set.
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Future of Marketing Institute – Schulich School of Business
Managing Editor
Toronto, Ontario, April 2022 - Present• Research future marketing trends to curate content (articles & podcasts) for the Future of Marketing Magazine
Ranka Enterprises – Jill Yoga
Retail Project Manager
Toronto, Ontario, June 2019 - August 2021• Designed and executed retail expansion strategy to open and operate 4 Pop-Up stores in 2 years
• Increased overall brand revenue through successful merchandise planning and promotional strategy
• Mentored, trained, and supervised 20+ store and office staff over 2 years which led to improved customer experience
• Designed, planned and implemented digital email and social media marketing campaigns to amplify online traffic and build customer loyalty
• Operated, merchandised, and optimized e-commerce site which improved the overall user experience
Wilshire Fashions
Fashion Intern
Toronto, Ontario, January 2018 – May 2018• Prepared showroom for successful buying appointments by strategically merchandising 10+ brands
• Designed digital promotional materials using Adobe Illustrator which increased sample sale traffic
Dynamite Clothing
Sales Associate/Key Holder
London, Ontario, July 2015 – December 2017• Promoted from sales to management team after 1 year by motivating part-time staff and aiding the Store Manager
Additional information.
In September 2020, I received a Digital Marketing Professional Certification from Digital Marketing Institute, scoring in the top 11% of this program.
I am proficient in Google Analytics, Excel, SPSS, Rival IQ & Tableau for data analysis and visualization. My experience has allowed me to develop a strong skillset with Shopify E-commerce, Mail Chimp and Adobe Creative Suite platforms. I have also practiced in creation of budgets, Gantt Charts and Work Breakdown Structures to manage complex projects.
My interests include running, fitness, cooking and styling.