Marketer, Project Manager & Leader

My 8 years of experience implementing marketing strategies and managing teams allows me to bring my passion for building successful brands to teams that value hard work and forward thinking.

Education.

Since 2017 I have been working to hone my skills as an effective marketer. My efforts resulted in a consistently high GPA, consultation opportunities and awards.

  • Schulich School of Business York University
    Master’s Degree: Marketing
    Toronto, Ontario, September 2021 - August 2022

    • Refining skills in project management, market research, data analysis/visualization and consumer insights

    • Consulted for Mandarin Restaurants to create an Integrated Marketing Communications Strategy for 2022

    • Achieved cumulative 8.4/9 GPA for Fall/Winter terms

    Toronto Film School
    Diploma: Marketing for Fashion and Entertainment
    Toronto, Ontario, January 2018 - June 2019

    • Attained a 4.0 GPA with 90% or higher in Merchandising Math, Consumer Behaviour & Financial Management

    • Placed 1st in Capstone competition by designing and implementing successful marketing strategy for Mesfn Play

    • Winner of Creativity in Business Award for academic achievement at graduation

    Western University
    Bachelor of Arts: Archaeology & Biological Anthropology
    London, Ontario, September 2014 - December 2017

    • Co-authored Zooarchaeology major research paper using Microsoft Office for analysis and visualization of results

Experience.

From content curation to e-commerce optimization, executing expansion strategies and more, my work experience further exemplifies my skill set.

  • Throat Threads Apparel
    Marketing Specialist
    Burlington, Ontario, 2024 – Present

    Presently, I coordinate the day-to-day activities of a marketing department that oversees 10 distributed and 3 owned brands sold across Canada and the United States.

    Ranka Enterprises – Jill Yoga & WinterProof
    Marketing Manager
    Toronto, Ontario, April 2022 – March 2024

    Jill Yoga

    • Drove 30% YoY e-commerce revenue growth and increased website traffic 112% (2022–23) and 60% (2023–24) through integrated marketing strategy

    • Owned end-to-end marketing across e-commerce, retail, and wholesale channels

    • Led and managed external partners including PR, social media, and influencer agencies

    • Developed and managed monthly marketing budgets, optimizing spend across channels

    • Planned and executed email marketing and automations using Mailchimp and Shopify Marketing

    • Designed and optimized paid media campaigns across Meta, Pinterest, and Google (Search, Display, Performance Max)

    • Planned and executed brand events with an average 80% attendance rate

    • Built and managed brand partnerships with influencers, creators, and wellness professionals (including LTK)

    • Led customer research and analytics using Shopify and Google Analytics to inform growth strategy

    • Coordinated and directed campaign and e-commerce photoshoots to support marketing initiatives

    WinterProof

    • Led marketing for brand website launch, driving early awareness and sales

    • Developed and executed monthly promotional calendars to support e-commerce growth

    • Launched and optimized paid media campaigns across Google, Meta, and Pinterest, generating 14,000 impressions and 90 orders in the first 4 months

    • Managed marketing budget and performance reporting, delivering insights and recommendations to the team

    Future of Marketing Institute – Schulich School of Business
    Managing Editor
    Toronto, Ontario, 2022

    • Research future marketing trends to curate content (articles & podcasts) for the Future of Marketing Magazine

    Ranka Enterprises
    Retail Project Manager
    Toronto, Ontario, June 2019 – August 2021

    • Increased overall brand revenue through successful merchandise planning and promotional strategy

    • Designed and executed retail expansion strategy to open and operate 4 Pop-Up stores in 2 years

    • Mentored, trained and supervised 20+ store and office staff over 2 years which led to improved customer experience

    • Developed, monitored, and analyzed 4 store sales budgets to present recommendations to management

    • Designed and implemented weekly digital marketing campaigns using Adobe Creative Suite for email, social media, and brick-and-mortar channels, amplifying store traffic

    • Operated, merchandised, and optimized E-commerce site which improved the overall user experience

    • Executed customer relationship management through email marketing which resulted in a loyal retail customer base and increased overall customer reach for the online store

    Wilshire Fashions
    Fashion Intern
    Toronto, Ontario, January 2018 – May 2018

    • Prepared showroom for successful buying appointments by strategically merchandising 10+ brands

    • Designed digital promotional materials using Adobe Illustrator which increased sample sale traffic

Additional information.

In September 2020, I received a Digital Marketing Professional Certification from Digital Marketing Institute, scoring in the top 11% of this program.

I am proficient in Google Analytics, Excel, SPSS, Rival IQ & Tableau for data analysis and visualization. My experience has allowed me to develop a strong skillset with Shopify E-commerce, Mail Chimp and Adobe Creative Suite platforms. I have also practiced in creation of budgets, Gantt Charts and Work Breakdown Structures to manage complex projects.

My interests include running, fitness, cooking and styling.

“I am a dedicated marketing professional looking to bring my skills to a brand that values hard work and dedication.”